What's In a Chinese Name?
This was an online campaign to launch a PRUhealth Critical Illness Multi-care Prestige coverage via an online campaign. Our insight was based on how much care goes into choosing the right Chinese name for Hong Kong parents to ensure good health and fortune. With just as much care needed in choosing the right critical illness protection for your baby against come what may.
Digital deliverables: Online video, interactive banners and social media.
